If you’ve been reading my blog for anytime at all, then you’ll know my main source of income – and what I write about most often – is selling T-Shirts through print-on-demand platforms like Merch By Amazon and Redbubble. (More on that in this article).
Almost all of those sales come organically.
That means I don’t do much ‘direct’ marketing of my own, and I do almost no paid-marketing (i.e. Advertising).
Well, that is beginning to change.
I’ve been playing around with Shopify for a few months now, and am beginning to see some success using paid traffic via Instagram – specifically by reaching out to popular, relevant accounts and paying them for sponsored posts.
The income from my Shopify store is not about to replace that from my print-on-demand sites (it’s only brought in about $2k/month for the past 3 months), but it’s been a nice additional income stream, and it comes with the added bonus of a direct relationship with my customers, and the chance to re-market to them over and over again in the future.
This post is by no means comprehensive – and I’m no expert in this area – but I have picked up few tips that I think will help anyone who is looking to take things in a similar direction (ie. – your own brand store + paid traffic or direct marketing).
But beware – you will need to drop some cash to make this work.