December 2016 was my best month ever for T-Shirt sales and income.
It blew everything up to that point out of the water.
But – if I’m honest – I was somehow a little disappointed, and felt it could have been better.
Because the total number of design available on my single biggest sales channel (Merch By Amazon) was significantly diminished throughout November and December (through a combination of Amazon’s introduction of the new 60-day-rule, plus a crackdown on designs that violated Amazon’s design policies).
In other words, a lot of potential sales were lost because the number of designs I had available (on Amazon at least) dropped significantly.
Now, there’s little I could have done to protect myself against the 60-day-rule (any design that doesn’t sell in the first 60 days gets removed). Some designs sell, others don’t – and it’s very hard to predict this accurately ahead of time.
And there’s somewhat more I could have done to protect myself from the clean-up on potentially policy-violating designs – for example: staying away from controversial topics and potentially offensive jokes.
But the single biggest reason that I didn’t make more in December is this:
I didn’t have enough designs!