Brands and Branding while Selling T-Shirts Online: Your Questions Answered
by Michael Essek · Updated: January 31, 2022When it comes to selling T-Shirt online, branding is one of the things you’ll wrestle with sooner or later.
- Should you have one T-Shirt ‘brand’ for all your designs – or several?
- Should you keep your brand identity specific to a single niche, or broad and general to appeal to as many people as possible?
- Should you brand yourself as an individual artist / designer, or as a business / company?
These are questions I get asked a lot, so I thought I’d delve into some of the various considerations here…
(and that way I don’t have to personally reply to a bunch of emails individually in the future – I can just send people this link 🙂 )













