If you’ve been following my blog for any time at all, you probably know that I do almost no paid advertising for my Shirts.
Instead I rely on ‘organic traffic’ to drive my sales – the searching habits of customers who actively seek out the kind of designs I am selling.
This organic traffic can come a number of ways, but will usually be from direct searches on websites (eg. the search bar on Amazon.com or Redbubble.com) or via search engines such as Google.
There are pros and cons of relying exclusively on organic traffic, but the big pro is that you don’t need to spend any cash to make sales.
But organic traffic does have it’s limitations.
Firstly, it can be very hard to stand-out and get noticed in crowded niches and within the search results pages.
The low barrier to entry means everyone is trying to pick up sales via organic traffic, so to get a leg-up on the competition you have to start looking at other ways of getting your products in front of potential customers.
Let’s take a look at some of those ways now…